Course Objective:

The Marketing Training Course introduces students to the marketing principles, marketing tools, analysis tools and the latest marketing trends.

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By the ends of the course, participants will get an accredited certificate in Marketing from the Ministry of Education in Lebanon.

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Course Outline:

• Review of Marketing Elements

  1. Evaluate and employ the basic elements of marketing

  2. Translate the 4 Ps to 4 Cs

  3. Use current trends in marketing planning

  4. Describe problems and opportunities in the market place

  5. Use principles of buyer behavior

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• Analyze Marketing Opportunities and Planning

  1. Access and use published data bases for analysis

  2. Employ marketing research for information acquisition

  3. Employ SWOT and PEST analyses

  4. Translate information to opportunity

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• Issues of e-Marketing and Global Marketing

  1. Use the internet as a viable channel for marketing goods and services

  2. Employ multi-regional strategies

  3. Take advantage of international differences in product positioning

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• Managing Integrated Marketing Communications

  1. Develop and apply communication strategies

  2. Integrate media, PR and internet communication channels

  3. Position social media with established paid media

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• Insuring Marketing and Strategic Management Work Together

  1. Integrate marketing and management strategies

  2. Assess total company resources

  3. Develop integrated strategic plans

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Target Audience:

• Marketing and Advertising Students and Fresh Graduates

• Marketing and Advertising Experts

• Social Media Experts

• Business Owners

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For further information and registration, please contact us on:

E-mail:  [email protected]

Phone Number: 00-961-1-340610

WhatsApp Number: 00-961-81-657222 

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